Wednesday, October 30, 2019
The Mikmaqis people and their culture Essay Example | Topics and Well Written Essays - 500 words
The Mikmaqis people and their culture - Essay Example This was a touching revelation for the class that showed the potential the community holds. However, the most important aspect for the class tour had to do with potential of the Mi’kmaq as a tourism asset. Our first visit was to the heritage park at the University. Mr. Tuma was very interactive with the class during the tour, stimulating conversation through abstract questions about how tourism for the heritage park and how we saw it. He used an anecdote about marketing the heritage park to a Saudi Arabian, which pushed us to think critically about the issue. On the surface, most students could not think of how this could be done, especially since there is not a lot in common between Saudis and Canadians, let alone Canadian Aborigines. The reverse was also true; we thought so since marketing Saudi Arabia to Canadians would be just as difficult. However, when Mr. Tuma began to talk about the authenticity of Aboriginal culture, we began to see the possibilities. The Mi’km aq Resource Center is a collection center for tools and other artifacts that were used by the Mi’kmaq, which helped us to learn about their culture, history, language, and general way of life. As student visitors, we were allowed to access the research papers and books about the Mi’kmaq that covered the culture and history of this native community, especially old newspapers that were availed to us. Mr. Tuma also told us that the books we were looking at were very rare and could only be found at the resource center.
Tuesday, October 29, 2019
Research paper on Europeans in America Example | Topics and Well Written Essays - 2000 words
On Europeans in America - Research Paper Example In around 1000 A.D., Leif Eriksson is said to have discovered North America (Ingstad, 2000, p.1). The early European explorers were trying to identify sea routes, which would lead them to Asia. The first officially known explorer of these routes was Christopher Columbus who undertook his sailing by order of the monarch of Spain in 1492. He made three expeditions before his death in 1506 and was able to identify the Caribbean Islands in the Bahamas. After his death, the Spanish continued the further explorations of new lands. In 1499, Italian navigators Amerigo Vespucci and Alonso de Ojeda sailed to the northern coast of South America and referred to the newly found land as a new continent. The European mapmakers named the new continent America in honor of Amerigo and Alonso de Ojeda. In 1513, a Spanish explorer Vans co Nunez de Balboa crossed the Isthmus of Panama and became the first European explorer to see the Pacific Ocean. In the same year, Juan Ponce de Leon explored the Bahama s and Florida in search of the Fountain of Youth (Space and Warren, 2011 p.4). In 1497, John Cabot, a navigator from England, traveled to the new world. French explorers Giovanni da Verrazano and Jacques Cartier explored the Atlantic coast of the present US in 1524 and 1534. As European explorers continued to look for the shortest sea routes to Asia, they also thought of colonizing the newly found land. As a result, Spain by hands of Hernan Cortes invaded Mexico in 1519 and Francisco Pizarro invaded Peru in 1532. The Early Settlement in America-New Spain Of all the European nations, Spain was the pioneering one to the colonization of America. Cortes invaded Mexico and defeated the Aztec Empire in the period 1519-1521. By 1533, Pizarro had conquered the Incas of Peru. The Spanish in their search for rumored piles of gold and silver in America sent expeditions to Kansas and Colorado under Francisco Vasquez de Coronado, Hernando de Soto and Alvar Nunez Cabeza de Vaca. These early explo rers were searching for cities made of gold and silver, but they did not find them. Instead, in 1545 they discovered silver at Potosi, in what is presently Bolivia, as well as in Mexico in the same year. The new American gold and silver mines remained a powerful base for Spain’s wealth and power for a century. After the Spanish conquest in the new world, the Spanish Jesuits attempted to convert the Native Americans to Christianity. Mission centers were established in the new empire, in Florida, in New Mexico and in Virginia. After defeating the Native Americans, the Spanish established a system of forced labor known as ecomienda which was later abandoned after the Spanish religious and government authorities witnessed the brutality of the system. The Spaniards, therefore, started establishing large estates of land known as haciendas. In the beginning of the 17 century, the Dutch, Swedish, French and English colonists started arriving in the New World. By then, the Spanish col onies in New Granada (Colombia), Caribbean, New Spain (Mexico) were a century old. The colonies were a major source of power for Spain and became the main source of jealously from other European nations. French Settlement in New World By the year 1530, the French explorers had navigated the coast of America from newly found lands to Carolinas; a French explorer Samuel de Champlain had build a foundation of what came to be known as French Canada (New France) in
Monday, October 28, 2019
500 Word Essay Essay Example for Free
500 Word Essay Essay What a thing of beauty is the well-written 500-word essay. In some ways, it is the perfect length to express a certain level of knowledge about a particular subject. It is long enough to allow the writer to show familiarity, and possibly expertise, regarding her chosen topic. But it is not a length that requires copious amounts of research. When sufficiently motivated, one can manage to research, write, and revise such an essay in an hour or two, given enough practice. Given the fact that students will write dozens, if not hundreds, of essays in their high school and college careers, it can be advantageous to become familiar with the mechanics, tools, and resources associated with essay writing. The mechanics of a paper include such elements as accurate spelling, correct grammar, and proper formatting. The conscientious writer does not simply rely on spell check to make sure his paper does not contain misspellings. A thorough proofreading will catch mistakes that spell check misses. For instance, spell check might not know the difference between homophones such as â€Å"there,†â€Å"their,†and â€Å"they’re. †A careful review by the writer (or a friend) should catch these errors. Using correct grammar in all its forms – the parts of speech, subject-verb agreement, and punctuation – can ensure that brilliant writing is not overshadowed by careless or sloppy mechanics (Writing Mechanics). The â€Å"look†of the paper is important as well. High school teachers and college professors alike appreciate readable papers with a consistent appearance. This means using the Times New Roman font, size 12, and double-spacing the body of the essay. The title should also be a size 12 font, center justified, with the first word, the last word, and other important words all capitalized. The default margin settings of one inch at the top, bottom, left, and right, give the paper a professional look. While having a crisp, clean look is valuable, the substance of the paper is of the greatest importance. Supplementing one’s own personal knowledge with well-researched material is the key to a terrific essay. A 500-word essay is not going to require as much research as a six- or ten-page paper. The individual assignment and the topic will determine where to seek out information. But once the research is done, the bibliography (or Works Cited list) can be assembled quite easily using EasyBib (EasyBib). What used to be quite a laborious task – putting sources in the correct MLA format, then alphabetizing them all – is now a fairly automatic process using this handy website. Some students are intimidated when given a writing assignment. Hopefully, the hints given in this essay will make it easier for students to get started on their own essays. Becoming fairly automatic about formatting a paper prevents too much time from being wasted â€Å"reinventing the wheel. †Using viable, trustworthy websites and resources for research will help writers supplement their own knowledge. Knowing how to organize these resources into a coherent bibliography will cap off the paper quite nicely. Using these â€Å"tricks of the trade†should help students concentrate on the composition of their papers, and not obsess on the minutiae.
Sunday, October 27, 2019
Time And Tide Wait For None Philosophy Essay
Time And Tide Wait For None Philosophy Essay No one is so powerful that he can stop the march of time this is what the phrase time and tide wait for none means. Although the origin of this phrase is not sure, yet it is obvious that it has ancient origins and predates modern English. The mere mention of the tide being beyond mans control brings to mind images of King Canutes story. He showed the limitations of a Kings powers by failing to make the sea obey his orders. The word tide in this phrase originally didnt imply what the present meaning is the rising and falling of the sea.  It denoted a period of time. At the time when this phrase was coined the word tide meant a season or a time or a while.            This phrase is also sometimes mentioned as time and tide wait for no man. Nevertheless, it signifies the importance of time. In literature time has often been referred to as Once upon a timeà ¢Ã¢â€š ¬Ã‚ ¦ and then as the story progresses we discover how time passes, how it comes to a standstill, how it flies sometimes and how the character develops as time goes by. Time was a great teacher for King Lear in Shakespeares play King Lear. His character undergoes a sea-change with passage to time. His tow elder daughters failed the test of time. It was the youngest one, the reticent Cordelia, who faced the stormy times and came out a winner in being united with her father. But then time was a cruel teacher. Both Lear and Cordelia had to pay the price of their lives. Time had not waited for them. How time flies! they say. Rightly has Ben Hecht said, Time is a circus always packing up and moving away.             Time is to be treated as a precious commodity. Its as important as life itself. What is life? Is it a mere breathing exercise? How do we define time? We often refer to the term lifetime. What makes a life is not the whole life at one go. Rather it consists of moments stitched together. We should live life in parts, so to say. Live a whole lifetime in a whole day. Live as if theres no tomorrow. This doesnt mean being rash. But start enjoying your life, you never will be able to when times change. You never can judge what time has in store for you. Being alive and living is a totally different thing. If you go to accumulating wealth hoping that youll indulge yourself, do something for your family and enjoy life one day, you are grossly mistaken. When a man dies he will never wish he would have spent some more time in the office. As we say, opportunity is here, similarly, time is here and now. Time should never be wasted. I wasted time and no w doth time waste me, says Shakespeare in Richard II (Act V, scene v).            German Nobel Prize Winner, Thomas Mann in his novel The Magic Mountain writes: What is time? It is a secret lacking in substance and yet almighty. The concept of time has been treated differently in different periods of time. In ancient Greece time was treated as a circle. Hesoid, the Greek historian of 8th century B.C. divided time into five ages of mankind, beginning with the golden age of the distant past when men lived in peace and continuing upto the contemporary Iron Age where fights and warfare prevail. But in medieval and modern times time has been treated as a linear process. Saint Augustine in his City of God favoured the linear concept of time and labelled the Greek cyclic time as a mere superstition. Time has been mentioned in literature in different ways.  Even the mythical and cyclic depiction of time had influenced many writers such as Gabriel Garcia Marquez (One Hundred Years of Solitude), Octavio Paz (his poem Piedra de sol). Even T.S. Eliot in his poem Geronation gave to us the negative document on human life just as Paz. According to the linear concept time is an irreversible process; in Christianity from Creation to Judgment Day. An illustration of this in literature can be seen in Dantes Divine Comedy. William Faulkner, the winner of Nobel Prize Winner in literature in 1949, in his celebrated novel The Sound and the Fury gives in detail the downfall of a wealthy and prosperous family in the southern United States.            We have examples of famous personalities who dreamt big but had to accept defeat in front of time. The most brilliant example is that of Alexander the Great. At his death he wished to show to the people that he was going empty-handed. This was the realization of a lifetime but it dawned upon him when he was on his death-bed. Time didnt wait for him either. Hitler had dreamed of ruling over the whole world, but his progress was checked very soon and had to commit suicide in the end. These are all examples of human failure in front of the divine power of time. We have to move ahead with the time to conquer it. Generally what we do is that we move where life takes us. Thus, we allow to be driven by time, and to dominate us. If we stand still we will reach nowhere and time wont stop for us, to take us along. Austin Dobson writes: Time goes, you say? Ah no! Alas, Time stays, we go.            Indeed, men may come and men may go but time stays on just like the brook. But, again just as water is never the same in a flowing river, time too never repeats itself. Time once past cannot be recalled. How beautifully Omar Khayam puts it: The moving finger writes; and, having writ, Moves on: nor all thy Piety nor Wit Shall lure it back to cancel half a Line, Nor all thy Tears wash out a Word of it. No matter how many pains you take, you cannot use the undo command in life and edit again.            Another quality of time is its uniformity and impartial nature. It works at the same pace for the wealthiest and for the poorest one. An hour means sixty minutes both for a king and a pauper. All are slaves of time. What we can do is make the most of the time at hand, as the old proverb goes make hay while the sun shines.            We can broadly divide time into three categories past, present and future. But actually it is indivisible. Its a wonder how soon a past is created. You wink and eye and the moment is past. You will never find back the time wasted by you, there will only be tales of past. Future too is not revealed to us. We never know what is going to happen. Theres many a slip between the cup and the lip. So we should live in the present. It is only in the present that the essence of life is contained. We cannot depend on either the past or future which is not in front of us. Live life as it unfolds itself before us, that is, in the form of present. Trust no Future, howeer pleasant! Let the dead Past bury its dead! Act, act in the living Present! Heart within, and God oerhead! (H.W. Longfellow in A Psalm of Life) Time doesnt give you chances. There are no retakes in real life. Time teaches you with experience but it has been called the cruelest teacher. Why? Because it never waits and you cant change your actions later. So much destruction has been caused in the world. The two World Wars have been there. Atom bombs have been dropped on Hiroshima and Nagasaki. It seemed as if the country of Japan would be destroyed, its economy would never be able to recover. But time didnt come to a standstill. Japan is one of the leading nations of the world. This is because the Japanese didnt wait for the time, rather they acted. People lose their loved ones. Their lives are shattered by the death. Life doesnt seem to be moving ahead. But things change because time doesnt wait for the mourner to get back to life again. Time is a great healer too. It goes on and on, just like a stream. Indeed, time is the stream of life. Just like the bubbles some people fade away, some new ones take their place and the proc ess goes on. Life goes on.            There is a time and place for everything according to an old proverb. So when opportunity knocks at your door dont turn around. Grab the offer with both hands. Act spontaneously. The moment you act will be the right time. You never know when the time runs out or the tide turns unfavourable. Time is like the sand fast pouring out of your hands. It is just like the onion being layer after layer and in the end you find theres nothing remaining in it. Its now or never. So like Henry Wadsworth Longfellow says: Let us, then be up and doing, With a heart for any fate; Still achieving, still pursuing, Learn to labour and to wait. TIME AND TIDE WAIT FOR NO ONE This is a very simple, clear and self-explanatory proverb. It means that time and tide do not wait for anybody. Time goes on passing without caring for anybody and anything. Similarly tides occur ; they have no regard or consideration for anybody. Time and tide symbolise valuable opportunity. They occur without any notice. The essence of the proverb is that opportunities do not wait for anyone. No one can command or foretell their occurrence http://essaysandarticles.com/wp-content/uploads/2010/12/time-and-tide-wait-for-no-man-43347-300225.jpg or recurrence. One should be alert and cautious because they occur without any notice. They are generally shortlived and pass quickly; No one can say whether or when they would come again. So one should be fully prepared to make the best use of an opportunity as and when it presents itself. Time and tide are natural phenomena. Like other agents of nature, they too have no consideration and regard for any individual. Man cannot change their course. They are beyond the control of human hands. Man finds himself helpless before them. In ancient times there were no steamships. There were huge boats equipped with sails. They were called ships. Their launching in the sea was a difficult affair, which depended on the tide. The sailors had to wait for weeks and sometimes for months, because their ships could not sail without the help of a tide. As soon as the tide came, they sailed their ships away with it. If they missed the chance, they had to wait for the next tide about which there could be no certainty. A tide never waits for any sailor. It is for the sailor to wait and take advantage of the tide when it comes. It is for the sailors to take advantage of the tide. If they fail they suffer the consequences. This proverb is a lesson to all of us. It lays emphasis on the desirability of our preparedness to make the best use of an opportunity that presents itself to us. We should, therefore, remain vigilant, because even the slightest carelessness on our part may result in missing a great opportunity in life resulting in colossal loss. It also implies that opportunities are rare. No one can create them. They come of their own. Those who are ready, are able to take advantage of them, but lazy^ people let them slip. Time is running fast. Yesterday will never come again. Even this moment when you are reading these lines will never come again. Time is an opportunity. If time will not come again, it means the opportunity will not come again. It is, therefore, necessary that one should grasp the opportunity as it comes. Missing an opportunity means missing the chance for ever, because one does not know whether the opportunity will recur or not. No amount of repentance would compensate the loss caused by such a failure. Nature is impersonal. It does not matter to it if a certain individual fails to make use of an opportunity offered by it. It is because of this aspect of the matter that wise men are always prepared to act with full vigour when time comes. They never postpone things. Suppose a student is to appear in his final examination in January 1980. He has still many long months for study and preparation. In January 1980, he will get an opportunity to pass the examination in any division he likes. He can put in hard work to make the best use of the opportunity and achieve his objective. But if he does not put his heart and soul into the study or in case he completely misses this opportunity, he cannot get a chance of passing the examination in January 1980 in his whole life. It may be that he . passes the examination later but passing the examination in January This is a very simple, clear and self-explanatory proverb. It means that time and tide do not wait for anybody. Time goes on passing without caring for anybody and anything. Similarly tides occur ; they have no regard or consideration for anybody. Time and tide symbolise valuable opportunity. They occur without any notice. The essence of the proverb is that opportunities do not wait for anyone. No one can command or foretell their occurrenceor recurrence. One should be alert and cautious because they occur without any notice. They are generally shortlived and pass quickly; No one can say whether or when they would come again. So one should be fully prepared to make the best use of an opportunity as and when it presents itself.Time and tide are natural phenomena. Like other agents of nature, they too have no consideration and regard for any individual. Man cannot change their course. They are beyond the control of human hands. Man finds himself helpless before them. In ancient times t here were no steamships. There were huge boats equipped with sails. They were called ships. Their launching in the sea was a difficult affair, which depended on the tide. The sailors had to wait for weeks and sometimes for months, because their ships could not sail without the help of a tide. As soon as the tide came, they sailed their ships away with it. If they missed the chance, they had to wait for the next tide about which there could be no certainty. A tide never waits for any sailor. It is for the sailor to wait and take advantage of the tide when it comes. It is for the sailors to take advantage of the tide. If they fail they suffer the consequences. This proverb is a lesson to all of us. It lays emphasis on the desirability of our preparedness to make the best use of an opportunity that presents itself to us. We should, therefore, remain vigilant, because even the slightest carelessness on our part may result in missing a great opportunity in life resulting in colossal loss . It also implies that opportunities are rare. No one can create them. They come of their own. Those who are ready, are able to take advantage of them, but lazy^ people let them slip.Time is running fast. Yesterday will never come again. Even this moment when you are reading these lines will never come again. Time is an opportunity. If time will not come again, it means the opportunity will not come again. It is, therefore, necessary that one should grasp the opportunity as it comes. Missing an opportunity means missing the chance for ever, because one does not know whether the opportunity will recur or not. No amount of repentance would compensate the loss caused by such a failure. Nature is impersonal. It does not matter to it if a certain individual fails to make use of an opportunity offered by it. It is because of this aspect of the matter that wise men are always prepared to act with full vigour when time comes. They never postpone things.Suppose a student is to appear in his final examination in January 1980. He has still many long months for study and preparation. In January 1980, he will get an opportunity to pass the examination in any division he likes. He can put in hard work to make the best use of the opportunity and achieve his objective. But if he does not put his heart and soul into the study or in case he completely misses this opportunity, he cannot get a chance of passing the examination in January 1980 in his whole life. It may be that he . passes the examination later but passing the examination in January 1980 will be an impossibility for him. January 1980 will not wait for him. Missing the January 1980 examination will result in an irreparable loss. Opportunities are rare. Generally they do not repeat. That is why wise people call them golden chances. It is always advisable to seize an opportunity as soon as it occurs, because it may never occur again. Such a chance, if availed of, may prove a boon in ones life and may also ruin ones life if it is missed. Many such instances may be cited from everyday life of many of us. A wise man, therefore, anxiously waits for an opportunity and makes the best use of it as soon as it occurs. Those who miss such opportunities because of their negligence or carelessness have to repent. There is another aspect of the matter. Time and tide are immune to sentiments of loss or gain to individuals, communities and nations. In total disregard of loss or gain to individuals they follow their schedules. There can be no appeal against them. It also flows from the proverb that one should be strictly punctual and should do ones work at the proper or appointed time. The habit ofpostponing things is not good. A thing postponed is generally never done. It also means that one should cultivate the habit of taking decisions quickly or at the ripe time. Vacillation in this regard may prove disastrous. Many people have met with failure in life because they would not take decision at the right time. Due to their vacillation the opportunity slipped out of their hands. In conclusion, this proverb teaches us to be very cautious and not to miss an opportunity that comes to us, because the opportunity will not wait for us, and we do not know whether it will come again. If one fails to take advantage of one opportunity, he may never get another. Time and tide wait for none! TIME AND tide wait for no man. This indeed is a well-known proverb. But how many times in our life have we desired that time was something we could capture in our hands and never let go. When we look back into our past, we gather a lot of memorable moments which we never want to get over, especially, those cheerfulchildhood days where we were pampered by one and all in our families. Those were the golden days of our lives. In the school days, we thought homework and exams were the hardest things one can ever face. Little did we know that with time, more hardships are bound to come. In college days deciding on a career was another Herculean task. Advices came when they are hardly required. Everybody had a say on our decision making process and they got the better of us. Then we took a plunge into the vast ocean called career. For some of us, there will be a phase when we want to change that one decision. Alas!, the realization will sink in deep that its too late to change our decision. We will realize that there is no rewind option in the lifes clock. We should realize the importance of taking the right decision at the right time. In that way, we will never regret any decision that we make in life. Procrastination will not help you to achieve the best things in life. So wake up before it is too late. Time might keep dodging us, but we should not get intimidated by it. All you need to do is, become excellent time managers. Be more organized in life and most importantly, be time-bound. Lead your life is such a way that you run in pace with time. Success will follow suit. In English: Time and tide wait for no one. Time is precious, once it is past, no one can go back and claim it. Thus everyone should be mindful of how his time is spent. In German: Zeit ist Geld. Time is money. = Time is precious. So you have to make the most of it. Time is the most precious thing for a man as it comes only once in someones life and never stays long. Whether favorable or unfavorable, time is gone once means it never returns just like tide. Thus, the popular proverb goes like Time and Tide wait for none. It is seen that some people miss the bus for a while escape the severe accidents. Likewise a scientist discovers a valuable finding at a particular point of time which he had missed by chance means eh might not have got the credit of finding that. Although all these are matter of fate nevertheless time does not wait for anybody. If we fail to act when time is ripped, we miss the chance and curse our fate for ever. So it is advisable to do every work at an appropriate time so that one would never repent for the time wasted. In fact, he should wit patiently for the proper and favorable time, so that success will come easily and time will be used best. In every field time has its own importance. If a farmer had not sown the seeds in proper season he would not get the paddy as thought. Similarly, the game of football one extra minute may also make a difference as during that one minute a player could score a goal against the opponent tem and the game would be over with an 1:0 score in spite of simple draw. To add another example, if a doctor would not reach at the right time the patients life will not be saved. Thus, time is very important for every work to be completed as required. In olden days there were now watches an people used to do their working following the direction of the Sun, even though people were sincere and punctual at those days. But today even after innumerable inventions and a lot developments people used to complain that they dont have time. Is it that the time in olden days was long and today it is short? Not at all. Then where is the problem? Actually problem exists in time management. As time wasted never returns and today people are wasting a lot of time wandering they are experiencing the time short, so the complaint. For instance when the students have the time, they waste it in unnecessary discussions, love and student politics etc. but when examination comes nearer they start studying and complain for time short as they could not use the time left in a proper manner. Here a saying comes to mind, Time is short, not for rest, think your aim and do your best. Have we ever thought of the importance of time. If not, then we should give attention towards it To known the value of one year, ask the student who failed. To know the value of one month, ask the mother of a premature baby. To know the value of one week, ask the editor of a weekly. To know the value of one day, ask the daily wage worker. To know the value of one minute, ask the passenger who missed the train. To know the value of one second, ask the person who escaped an accident. Thus, scheduled management of time can give a person more time to do what he wants, improve his availability, improve his decision making, improve his health, improve his productivity, efficiently and effectiveness, make him easier to work with, make him feel more relaxed, minimize the risk he takes and most importantly reduces stress. So following steps should be taken to manage time. Keep a time record. fix time for each activity and see that the work is completed within the time frame. Short term goals: Set the goal for each day, week or a month, so that you can make sure that the time is spent in a systematic manner. Planning- Plan and use your time in such a way that you have a clear idea of what you want to do with the day, make out a definite programme, know what you like doing with your leisure. Plan your work, organize it before you start, fix a time limit for each job and do your best to complete it within that time, learn to do things the right way- with ease and speed, eliminate all unnecessary moment, have the materials which you require at hand so that you can reach them without having to get up and walk around, try to do something useful with odd minutes like those spend waiting for bus or train i.e. read a book or plan your next job. Be punctual about appointments. Talking to people is fine but too much can become a vice. Interruptions- Dont allow any one to disturb you when you are doing an important work. Relaxation- Relaxation is also important, so do spare for it. Avoid overworking- Avoid overworking and try to begin and end the work in schedule time. Thus, make schedules to execute your work in a fruitful manner. Meetings- Plan and prepare for conducting a meeting which will help in saving time and dealing with the subjects in an orderly manner. Squandering time versus valid Downtime- Dont squander time on low priority things during the time set aside for high priority goals. For example dont watch television during the study time. Doing it right the first time- The biggest thief of your valuable times is doing a sloppy job when you get down to work. If you are not bothered to do it right the first time, then you will not be motivated to do it ever. Procrastination- Overcome these hurdles in the best possible manner. You must prepare and set study goals, imagine the pain, imagine the pleasure and give yourself permission to procrastinate some things, like giving a car a tuning. Live and work at steady rhythm- Once you master the art of working steadily, you will certainly make the best use of time. If you put these suggestions into practice and remember that if wealth is lost it can be regained but not the time, then you will be the happiest person in the world. Never leave till tomorrow what you can do today ? How do you explain this golden maxim ? One of the many weaknesses of which man must be warned is procrastination or putting off things that can be done today till a later date. There is some natural inertia in man which makes him lethargic. He knows he must work but he doesnt want to unless he is goaded, very often leaves things where they are. If it doesnt affect him personally he doesnt act immediately. He would rather bask in idleness. To make him work and act many incentives are offered. Thus we see in business, what is called an incentive bonus. In regular services they are offered increments. Man knows that putting off till tomorrow what one can do today is bad. So there are many maxims like time and tide wait for no man. Take time by the forelock; Make hay while the sun shines. These idioms go to show how society realize the value of time and doing thing in time. For time lost is a loss forever and it cant be brought back. Hence the proverb procrastination is a thief of time. Time is a factor which is very important, the more so nowadays. In the jet-age or the Supersonic-age everything takes place at a speed which the ancients would never have dreamed of. A generation or so ago it took many days to reach Malaysia from India. Now it is a matter of less than four hours. In order to keep pace with the speed with which things move, man also must know how to act quickly. Suppose one has to fly on a mission or business to a distant place he has to be at the airport very early. A delay of even five minutes would see the plane taken off and his whole program would be causing a lot of chain reactions. Suppose a man fails to turn up at the hour he has fixed for an engagement he would not only lose his face but it may also tell on his future with which his whole life is tied up. The more complex and technological the society grows, the value of time grows equally acute. Work falls in arrears, means he has to work harder and even faster the next day. This is found among students who often postpone doing their homework and wait for the weekend holiday to come. But when the holiday comes they find it difficult to sit and do their homework while their friends are playing outside. The next day they have to think of ways and means to deceive their teachers when homework has to be passed up. There is a sense of fulfillment for those people who are punctual and regular in their work. They enjoy a guilt-free conscience. A forcibly true example is the case of health. If there is any ailment one should attend to it immediately. Some people hide their ailments only to suffer later, when it is too late. When one is regular and punctual it adds to his dignity and brings him peace at heart. It requires principles, discipline and will power to do ones duty on hand at once. If only one were to keep a record of idle hours it would be astounding to see the sum total of the time. One must develop the philosophy of life quoted in the Village Blacksmith, Something attempted, something done, earned him a nights repose. Never leave till tomorrow what you can do today ? How do you explain this golden maxim ? One of the many weaknesses of which man must be warned is procrastination or putting off things that can be done today till a later date. There is some natural inertia in man which makes him lethargic. He knows he must work but he doesnt want to unless he is goaded, very often leaves things where they are. If it doesnt affect him personally he doesnt act immediately. He would rather bask in idleness. To make him work and act many incentives are offered. Thus we see in business, what is called an incentive bonus. In regular services they are offered increments. Man knows that putting off till tomorrow what one can do today is bad. So there are many maxims like time and tide wait for no man. Take time by the forelock; Make hay while the sun shines. These idioms go to show how society realize the value of time and doing thing in time. For time lost is a loss forever and it cant be brought back. Hence the proverb procrastination is a thief of time. Time is a factor which is very important, the more so nowadays. In the jet-age or the Supersonic-age everything takes place at a speed which the ancients would never have dreamed of. A generation or so ago it took many days to reach Malaysia from India. Now it is a matter of less than four hours. In order to keep pace with the speed with which things move, man also must know how to act quickly. Suppose one has to fly on a mission or business to a distant place he has to be at the airport very early. A delay of even five minutes would see the plane taken off and his whole program would be causing a lot of chain reactions. Suppose a man fails to turn up at the hour he has fixed for an engagement he would not only lose his face but it may also tell on his future with which his whole life is tied up. The more complex and technological the society grows, the value of time grows equally acute. Work falls in arrears, means he has to work harder and even faster the next day. This is found among students who often postpone doing their homework and wait for the weekend holiday to come. But when the holiday comes they find it difficult to sit and do their homework while their friends are playing outside. The next day they have to think of ways and means to deceive their teachers when homework has to be passed up. There is a sense of fulfillment for those people who are punctual and regular in their work. They enjoy a guilt-free conscience. A forcibly true example is the case of health. If there is any ailment one should attend to it immediately. Some people hide their ailments only to suffer later, when it is too late. When one is regular and punctual it adds to his dignity and brings him peace at heart. It requires principles, discipline and will power to do ones duty on hand at once. If only one were to keep a record of idle hours it would be astounding to see the sum total of the time. One must develop the philosophy of life quoted in the Village Blacksmith, Something attempted, something done, earned him a nights repose. Essay on the Importance of Time Time is said to be eternal. It is said that it has neither a beginning nor an end. Yet men are able to measure it as years, months, days, hours, minutes and seconds. They have also given meanings to the words past, present and future. True, time has a meaning. It moves. What was yesterday is not today. What is today will not be tomorrow. Yesterday is gone. Today is
Saturday, October 26, 2019
Personal Narrative- First Job Anxiety Essay -- Personal Perspective
Personal Narrative- First Job Anxiety Thump-thump, thump-thump, thump-thump. My heart began to race as I climbed in my truck early Monday morning. Anticipation grew inside of me at the thought of starting my new job. Would it be difficult? Would I get frustrated? I kept asking myself these questions, but I didn't want to know the answers. All the confidence that I had built up before that day had diminished and I was left with dread. I tried to reassure myself that it was just a summer job and that I would never have to go through it again, but my anxiety had already overcome me. I managed to get myself to the office, trying not to appear intimidated as I entered the front door. I immediately got a wave of relief when I saw my dad sitting at his desk waiting for my arrival. "So†¦ where do I start?" I asked him, in a somewhat shaky voice. He led me to my desk and gave me my first assignment, and from there things appeared to be going smoothly. I continued working, and soon felt as ease with my surroundings. "I guess there's really no need to stress out over this," I thought. H...
Friday, October 25, 2019
My Personal Philosophy of Education Essay -- Philosophy of Education T
My Personal Philosophy of Education When I came to college, I debated on a major, trying to find a career that would be satisfying to me. After much pondering, I decided that education is the right path for me. I now find that not only do I think it is the right career, but I have a passion for helping children succeed. Education is a very important part of today's society. Teaching is a way to make society a better place for today's generation and our children. Teaching may not seem like a very important career to some people, but when I think back to some of my own teachers, I realize what an important part they played in my life. Many people have the desire to be a teacher from the time they are children. Others figure out their destiny much later. I started out wanting to be a forester. Forestry is something that always fascinated me, but after giving that a shot, I realized that it wasn't something for me to spend the rest of my life doing. After forestry fell through, I thought long and hard about what I wanted to be. I thought about my two favorite teachers from high school. Mrs. Patterson, my math teacher, and Mr. Brown, my science teacher, had both told me I'd make a good teacher because I could get things across to students that had trouble understanding. Mrs. Patterson chose me as a tutor for her upper level math courses because I knew the classes well and could sometimes teach things to students clearer than she co...
Thursday, October 24, 2019
Book Review of The Face of Battle by John Keegan Essay -- essays resea
THE FACE OF BATTLE John Keegan, the author of â€Å"The Face of Battle†is allowing the reader to view different perspective of history, from the eyes of the soldier. Although by his own account, Keegan acknowledges, â€Å"I have never been in a battle. And I grow increasingly convinced that I have very little idea of what a battle can be like.†Keegan scorns historians for pointing the finger of failure after an evolution occurs and not examining the soldier’s point of view while the battle is transpiring. Keegan chooses the three well documented campaigns of Agincourt in 1415, Waterloo in 1815, and Somme in 1916 to answer the question of his thesis: To find out how men who are faced with the threat of single-missile and multiple-missile weapons control their fears, fix their wounds, and face their death. In his words he is seeking â€Å"to catch a glimpse of the face of battle.†     The first chapter of his book titled â€Å"Old, Unhappy, Far-off Things†gives Keegan’s recognition to the fact that historians do not focus enough on actual soldiers. To explain this further, what Keegan is saying is that a historian puts things in a pack of sequential dates and times; but to the soldier, these things happen very rapidly and many times without planning. Keegan continues on to make note that when a historian puts together the pain-staking task of compilation of facts, the information is put down on paper as the writer’s view of how the facts unfolded and not from the soldier’s perspective. ..
Employment Law and Compliance Plan Essay
Atwood and Allen Consulting Bradley Stonefield Limousine Service Recruitment and Selection Strategies Recommendations Atwood and Allen Consulting Bradley Stonefield Limousine Service Recruitment and Selection Strategies Recommendations The Bradley Stonefield Limousine Service Company has been established to providetransportation to public. The first step is recruitment and selection of prospective new employees that will organize and man the business. The Human Resource Department must explore resources to find right candidates. Recruitment and selection team must addressing the job responsibilities and scope of work of each new position. The staffing process is normally divided into recruitment phase and the selection phase. Recruitment is the searching and attracting of job seekers and the selection is the part job seekers are chosen to get the offer to fill the vacant position. The Bradley Stonefield Limousine Service Company first step is planning human resource. Develop policies, system, procedure and goal setting and method of performance appraisal. Bradley Stonefield Limousine Service Company interviews should have standard company operating procedures and recruitment policies that take care of the recruitment process. These policy, systems, procedures were prepared and approved by Bradley Stonefield. It will be reviewed yearly to ensure compliance to new laws and new business environment or requirement. The Human Resource will periodically review and assess the current and futurehuman resource requirements.The Bradley Stonefield Limousine Service Company formal recruitment process begins when Bradley Stonefield decide or announce the start of the operation of his business. Look more: google recruiting process essay Bradley Stonefield makes that decision because he will have to finance the whole endeavor or business. HR staff initiates the request and documentation. The recruitment request will be evaluated by Bradley Stonefield. He will take several factors in consideration in making his evaluation together with his HR staff. Among the factors he will have to consider are postings, the requirements, the financial constraint, and so forth. Once he approved the recruitment process it will be a go to implement. The job description and person specification is to be prepared by HR staff in consultationwith Bradley Stonefield. These will contain the details of duties and responsibilities to be performed by the selected individual. The Bradley Stonefield Limousine Service Company will advertise the job opening in major media of mass circulation and community service bulletins. The Bradley Stonefield Limousine Service Company will shortlist candidates for interview. If the applicant meets all the essential criteria defined in the job description the next process is the interview phase. The Bradley Stonefield Limousine Service Company will conduct a two part interview sessions two sessions for drivers. First is the personality, background, skillset interview, which is the preliminary interview. This also includes the authentication of driver’s license and drug test. Before the preliminary interview start, the candidates are required to fill application form. It will contain information such as the applicant’s personal biodata, job experiences, and reason for leaving previous employment. Successful candidates in the first interview will be required to come back for the second interview. Bradley Stonefield and HR staff will make decision who to hire. All candidates will be asked the same questions and will be presented the same situational scenario or event. All questions will be job related to determine the suitability of the applicant to the position being filled out, whether that is a limousine driver or customer service receptionist The Bradley Stonefield Limousine Service Company policies will serve as a guideline and administer the company employment process. The hiring procedure ensures that the most qualified candidates is selected. Bradley Stonefield uses a rigorous recruitment and selection process, which complies to the equal opportunity policy. The Bradley Stonefield Limousine Service Company recruitment strategies in vital in finding top talent. The recruitment strategies that are implemented by Bradley Stonefield Limousine Service Company are as follows: 1.) Recruiting through Internet. One of the advantages of using the internet is that it is easily accessible by anyone. 2.) Referrals. Recommended by friends, colleagues, acquaintances. 3.) Advertisements. Advertise job vacancies in the of newspapers great circulation. Again, it is extremely important that the selection process be evaluated regularly to verifyand confirm that the right applicants or employees have been selected or chosen. If Bradley Stonefield Limousine Service Company if the company has significant turnover in a given position, the process of recruitment and selection must be changed. People are a major component of any business, and the management of people (or human resource management, HRM) is a major part of every manager’s job. It is also the specialized responsibility of the HR department. HRM involves five major areas: staffing, retention, development, adjustment, and managing change. Together they compose the HRM system, for they describe a network of interrelated components. The HRM function is responsible for maximizing productivity, quality of work life, and profits through better management of people. Hiring manager, like Bradley Stonefield, must focus on recruiting activities aimed at attracting the right candidates for the job. Based on the needs and forecasts for future needs, Bradley Stonefield will need to direct his efforts toward the best option for recruiting the right candidates. For instance, focusing on traditional newspaper advertisements is appropriate for driver positions with the Bradley Stonefield Limousine Service Company. Selecting the right candidate requires identifying the specific skills, knowledge and qualities you seek and desire in a worker. This can pertain to the necessary skills and knowledge for the position itself, such as a specific degree or certification, and the desired personal qualities, such as a preference to hire employees with good moral and ethical standards. Other important parts of the selection process include conducting any necessary aptitude tests and conducting a thorough background check to ensure the employee meets the basic qualifications of both the position and the company.
Wednesday, October 23, 2019
Modern history of Dubai
One of seven semi-autonomous provinces within the United Arab Emirates called Dubai has turned out to be a lifting force in the Middle East. Half a centaury ago Dubai was merely a focal point were a few thousand weather afflicted people somehow pushed and pulled their life in front roll uping picking day of the months, plunging for pearls, or sailing in wooden dhows to merchandise with Iran and India, Dubai was every bit hapless as any small town in Somalia or the Sudan. It was in 1971 the six provinces viz. Abu Dhabi, Sharjah, Dubai, Ajman, Umm al-Quwain, and Fujairah were united. And in1972 Ras Al-Khaimha joined the fusion, The United Arab Emirates ( UAE ) were therefore officially established with declaration from H.H Sheikh Zayed that the UAE was established as an Independent State with the purpose of keeping Independence, stableness and co-operation. Dubai has a alone new exciting narrative of more than 50 old ages. The metropolis has emerged from a hapless fishing small town to the fastest turning metropolis in the universe. Traveling back to the history, instruction was given precedence in the different Emirates prior to the alliance. The Emirate of Dubai started educating it kids in 1954. A few facts about the simplest rudimentss of the state are work forces out figure adult male in the male to female ratio of the state. All university tuitions are paid for by the provinces. All books stationary and study stuffs provided free of charge to the pupil. If the pupil works and surveies, he/she is paid the wage for the occupation. From this, the concern and substructure success narrative of Dubai is non difficult to set up. ‘In the 1990s the three fastest turning metropoliss in the universe were Dublin, Las Vegas and Dubai. This has accelerated in the twenty-first century with 23 % population growing in Dubai in the past four old ages. The present existent estate roar is obvious plenty, peculiarly in the Jebel Ali-Dubai corridor. Today Dubai is the trading, concern and progressively fiscal hub of the Middle East, and for parts of Africa, the CIS and even the Indian subcontinent. It ‘s a huge backwoods for such a little topographic point ‘ ( Peter J. Cooper 2006 ) . In the 1970s oil wealth turned the UAE from a desert land to a modern city, and its swayers took a acute involvement in this development. Not for them the idling and corruptness that afflicted some states blest with oil wealth. While the oil wealth can be considered as one of the grounds for the growing of Dubai, there are besides other factors which could be considered as the cardinal factors in developing the metropolis province to be one of the best in the universe. In Dubai the late Sheikh Rashid developed his bantam emirate into a trading hub with the timely development of port substructure and a impulsive aspiration to put oil wealth back into the local economic system. Again this was aggressively at discrepancy with the policy of puting oil wealth abroad pursued in many states ( Peter J. Cooper 2006 ) . In a yet another move towards the success, Dubai was to go the concern and commercial hub of the Middle East. The Dubai Government and the taking local households invested even more into the physical substructure of the emirate and pursued more and more ambitious programs. ‘Surprisingly, to many perceivers, most of them succeeded, normally better than expected. Possibly it was because the Government could move resolutely, extinguishing red-tape and shortening the planning procedure to a simple ‘build it there ‘ determination by the CEO of Dubai Inc. as Sheikh Mohammed is frequently known ‘ ( Peter J. Cooper 2006 ) .The Modern History of Dubai in BriefWithin recorded history, Dubai started as a fishing small town likely some clip in the eighteenth century. It was a dependence of the sheikdom of Abu Dhabi and its dwellers were likely largely Bani Yas. In 1833 a group of about 800 people of the Al Bu Falasah subdivision of the Bani Yas seceded from Abu Dhabi and settled in Dubai. The leaders of the hegira, Ubaid bin Saeed and Maktoum bin Buti, remained joint leaders until the decease of the former in 1836. Maktoum bin Buti ruled until he died in 1852, set uping the dynasty of the Al Maktoum swayers in Dubai. Maktoum and most of his replacements normally followed a policy of good apprehension with the British governments in the Arabian Gulf ( DTCM 2005 ) . The existent history of Dubai begins in 1930 when colony started and began impulses in growing. At that clip neighbouring Sharjah was the chief trading Centre on the Trucial Coast, and for the remainder of the nineteenth century Dubai was merely a pearling small town with a merchandiser community. In fact there were three distinguishable colonies around the Creek and one of them called Bur Dubai was an Arab fishing small town on the western side. ‘The Dubai Creek provided one of the few safe anchorages along the southern seashore of the Arabian Gulf and served as a oasis for dhows despite its risky entryway. It was the starting and finishing point for pearling expeditions which, until the innovation of civilized pearls in the 1930s, formed the chief portion of the economic system after the 1820 British understanding prevented ship-building. The bend of the nineteenth century was considered the aureate age of the pearl industry. Three 1000 vass were employed in the trade, go for thing seaport in May and non returning until mid-September. Fishing, excessively, was an of import business. The Arabian Gulf ‘s warm and shallow Waterss supported a broad assortment of marine life and dhows were built on the foreshore of Dubai Creek ‘ ( DTCM 2005 ) . Dubai had sufficiently grown to pull colonists from the 3rd universe states viz. India, Iran and Baluchistan and so on. The bend of twentieth century saw Dubai going popular in the modern concern universe as safe and comfortable port. Dubai was really speedy to set up itself as a natural Eden for merchandisers as the installations for trade and free endeavors were great. ‘Meanwhile a booming Indian population was settling in Dubai and was peculiarly active in the stores and back streets of the souq. In fact a major factor in the growing of Dubai in the early post-war old ages was the re-export of gold to India. The cosmopolite ambiance and air of tolerance began to pull other aliens excessively. Some old ages subsequently the British made their Centre on the seashore, set uping a political bureau in 1954 ‘ ( DTCM 2005 ) . However, being the most developed country in the part did non merely supply for the equal substructure of Dubai. In malice of the repute Dubai had by the center of the twentieth century, the metropolis merely did non hold adequate roads, electricity, cloacas or telephone. The substructure edifice had started in Dubai even before the find of oil in 1969, but one time the gross from the oil began to flux in the edifice procedure gained impulse. ‘Trade remained the foundation of the metropolis ‘s wealth, whilst other undertakings were developed over the following 20 old ages. The airdrome became one of the busiest in the country, a big dry-dock composite was developed, the largest unreal port in the universe was built at Jebel Ali and Dubai Aluminum Company ( DUBAL ) , which has become one of the emirate ‘s largest non-oil related industry, came on-line in 1979 ‘ ( DTCM 2005 ) .Economic Sustainability through Tourism Industry‘In the 1980s and early 1990s, D ubai took a strategic determination to emerge as a major international-quality touristry finish. Investings in touristry substructure have paid off handsomely over the old ages. Dubai is now a metropolis that boasts matchless hotels, singular architecture and first amusement and featuring events ‘ ( Government f Dubai 2010 ) . Dubai has undergone modernisation and urbanisation since the 1960s when the country was described as one of waste coastlands mostly populated by mobile folks where the lone businesss were angling and pearling ( Clements, 1998 ) . The inside informations of Dubai ‘s tourer reachings right from the twelvemonth 1982 shows the fact that the metropolis has turned out to be one of the fastest turning finishs. Stability in economic, societal and political spheres is indispensable for touristry as terrible perturbation and volatility will discourage many tourers, investors and the industry of circuit operators and travel agents in bring forthing states. Dubai is portion of the UAE and conditions there are shaped by both federation and emirate authoritiess ( Joan C. Henderson 2006 ) . ‘Income from oil made Abu Dhabi the economic human dynamo and moneyman of the federation, supplying the smaller emirates with a criterion of life and grade of security that would otherwise be unavailable to them. The other emirates meanwhile provide Abu Dhabi with a demographic and geographic corporate strength that it would miss moving entirely ‘ ( EIU, 2005a, p. 5 ) . Dubai now began to move as the fiscal and commercial link of Gulf. The successful economic returns from the investing made on touristry in any state depend on the convenience of conveyance chiefly the entree through air. Dubai has do ne every thing to be an air conveyance hub. The place air hose company called emirates flies really long routes to about all the states and finishs of the universe. The company helps to convey tourer from the far off topographic points such as 15 hr mob to Sao Paulo, so 17 hr trips to Los angels and San Francisco, so the 14 hr flight to Sydney. It besides flies to most of the major metropoliss in Europe which provides Dubai with a batch of tourers. It flies to all the major metropoliss to Africa, Middle East and South Asia. Most significantly all this mobs are being highly profitable ( Jim Krane 2009 ) . A US $ 4.1 billion upgrading is afoot which will enable the airdrome to manage 40 million riders by 2010 and 100 million by 2025 ( Matthews, 2003 ) . Owning the largest Arab Airline Emirates has made it possible for the authorities of Dubai to win in developing and keeping stable inputs to its economic system. ‘Accounts of Dubai normally comment on the fondness of functionaries and developers for the pretentious, which is manifest in adjustment undertakings and attractive forces such as the US $ 5 billion Dubailand subject park. This will busy two billion square pess of land and take 15 old ages to finish under the auspices of the Dubai Tourism Development Company ( DTDC ) , an operating arm of the Dubai Development and Investment Authority ( DDIA ) . The declared intent is to do Dubai the ‘ultimate merriment and leisure Centre of the Middle East ‘ augmenting the supply of indoor attractive forces, which are independent of conditions and have all twelvemonth round e ntreaty to multiple markets, non least households with kids. In another illustration, Ski Dubai opened in 2005 within the Mall of the Emirates, reportedly the largest shopping infinite outside of the USA, and sells skiing and snow related chases in a ‘winter wonderland ‘ of sub-zero temperatures. The Crown Prince has said that merely 10 % of his visions for Dubai have been enacted, connoting other such ambitious ventures are likely ‘ ( Joan C. Henderson 2006 ) .An Unparallel WorkforceAnother ground for Dubai to be on the top in footings of infrastructural growing and development is its odd work force which gets the least part from the locale flock. ‘Numbers may be keys to the nature of Dubai ‘s work force and its economic system. Harmonizing to a 2005 authorities study, 97.13 per cent of Dubai ‘s entire labour force is foreign. The 2nd figure – largely likely unknown – is the per centum of those foreign workers who have come to see D ubai as place or would wish to do it their lasting place. Many of these exiles came to Dubai 15 to 20 old ages ago for a biennial stretch, liked it and stayed. The 3rd figure, besides from the authorities, is that merely five per cent of Emiratis are employed in the private sector ‘ ( Rod Monger 2007 ) . Almost every one in a company, get downing from the administrative degree to the last 1 on the lower degree labour, is imported and the positive facet of this phenomenon is the advantage Dubai gets on modeling its work force in a manner the metropolis needed with the lowest cost. At the same clip, the work force of Dubai is an enthusiastic batch, it turning in footings of trueness and committedness, in malice of the fact that they are treated with substandard installations for the cost control ( Jim Krane 2009 ) . This committedness had played an of import portion in doing the metropolis look one of the best finishs in the universe.Building LandmarksThe Chicago Beach Hotel, wh ich continuously recorded 80 % tenancy in back-to-back old ages, was a money doing machine in Dubai in 1990s. British technology house called W.S Atkins forwarded a proposal for another beachfront hotel to be named as the Jumeirah Beach Hotel. The company was given permission to continue with the undertaking which had to include a tower excessively on blessing. The company has hired an designer named Tom Wright who barely had any experience in edifice hotels. But every bit thoughtful as he is Tom new that the Sheikh needed something tall and iconic, discoursing on this construct he came up with a elephantine arch in the Islamic manner. Sketching it out, the drawings showed a immense canvas shaped edifice of 1300 pess tall, ‘jutting from the sea floor waves lapping at its base. The edifice leaned over the sea and a overseas telegram auto ran from shore to its extremum. The other entree came from an submarine tunnel. The construction was more Iconic than demanded but it was impo ssible. Wright straightened it up moved it from seafloor to a little adult male made island and traded the overseas telegram auto for helipad. A causeway span replaced the tunnel. They scaled back the tallness to a 1000 pess ‘ ( Jim Krane 2009 ) . The work began in 1994. When people thought of it as a new Beach Hotel, to the Sheikh the iconic edifice was much more than that. The tower was the symbol of his pride as an Arab. The edifice was to be ‘The Tower of the Arab'- Burj Al Arab. The budget was unlimited, even when Sheikh Mohammad knew that the hotel will ne'er pay for itself. He ne'er let that range of net income spasm the construct of Burj Li Arab. The thought of turn uping the edifice on a semisynthetic island was thought over once more by the Sheikh. He imagined it both on island and mainland. The Island was much more clip consuming and dearly-won where as there was nil unique about it is being located in the mainland. At last Sheikh opted for it to be in the Island ( Kim Krane 2009 ) . By 1999 Burj was a admiration around the universe. The sight of the blue and white tower is a mind-bending sight. Burj Al Arab turned out to be precisely what the tribal sheik Mohammad wanted an icon easy recognizable. Burj attrac ted quiet a batch of tourer who would pass extravagantly. Furthermore, a genius series of publicity followed like Andre Agassi and Roger Federer were found whaming fusillades on the helipad. Subsequently on Tiger Woods drove ball from the same topographic point. Tourism made up about a one-fourth of the metropolis ‘s economic system $ 8 billion in 2006. The Emirates purpose is to host about 15 million tourers a twelvemonth by 2015 ( Tim Krane 2009 ) . Though the economic scenario at big indicates that end may fall a small short of. The growing and success of Dubai is undeniable.Burj DubaiThere was already a manus full degree Fahrenheit edifice and a formidable substructure when the Burj Dubai undertaking came up. But the Wlter Landors believed in their ain guiding rule that â€Å" Merchandises are made in the mill, but trade names are made in the head. †At this point, the â€Å" merchandise †did n't be. Still they invited prospective bidders to see the trade na me. ‘They fashioned a multisensory presentation Centre, wrote books and designed web sites, had invitations etched, aromas con cocted, and parties thrown. A blaze Dubai Sun eventually rose on the first twenty-four hours for flat commands. There was no 2nd twenty-four hours. In less than 24 hours, every apartment-to-be was spoken for, sacking more than half a billion dollars. Even by the judicious criterions of the part, the stigmatization of the Burj Dubai was away to an exceeding start ‘ ( Landor 2008 ) . Emmar had it in head through the undertaking of Burj Dubai non merely the metropolis but the full part which is frequently neglected by the media, was traveling to be in the spotlight. There was a sophisticated additive attack that was extended into a comprehensive design manner to reenforce the trade name ‘s construct of pre-eminence. The word grade, typography, expression and feel, voice and imagination, and even color pallet reflect prestigiousness. In cont rast to the extraordinary golds and bright colourss prevalent in other Dubai premier develop-ments, Landor chose unostentatious tones repeating the edifices ‘ coatings of chromium steel steel and aluminium and put them off with a crisp green speech pattern inspired by the carpenters ‘ degrees found in the custodies of 100s of designers, applied scientists, and craftspeople constructing the tower ( Landor 2008 ) . The undertaking fundamentally was a multi-use development tower with a entire floor country of 460,000 square metres that includes residential, hotel, commercial, office, amusement, shopping, leisure, and parking installations. The undertaking was designed to be the centrepiece of the big graduated table Burj Dubai Development that rises into the sky to an unprecedented tallness that exceeds 700 metres and that consists of more than 160 floors ( Ahmad Abdelrazaq 2008 ) . At the bend of the century no 1 truly had thought about such a building. Coming from a metropolis were the building industry was in the babyhood, the Burj Dubai undertaking has shown to the universe that tall edifice system development is ever straight related to the latest developments in stuff engineerings, structural technology theories, wind technology, seismal technology, computing machine engineerings, and building methods. The Burj Dubai undertaking capitalizes on promotions in these engineerings, progressing the development of ace tall edifices and the art of structural technology ( Ahmad Abdelrazaq 2008 ) .The Booming Growth Is Boosted.In the twelvemonth 2000, the Burj Al Arab was already being a host to the excited affluent tourer from around the universe. The Arab state was still overwhelmed in the astonishing aesthetics of the new building, the universe witnessed one of its toughest times. The economic system at big shuddered under heavy recessions. The money firing dotco m companies ran out of hard currency and went out of concern. Gulf foreign investors were keeping crumbling assets and in the West and around the universe. Adding to the economic back bead of the US, 19 Arabs crashed riders jets into the World Trade Centre, Pentagon and a field in Pennsylvania. This caused the US stock market a further down slide. The freshly elected president George W. Bush who found himself in the white house with disputed elections consoled the people America stating the terrorists might hold been successfully shaken the foundations of some of the mightiest constructions in the United provinces, but they would ne'er win in agitating the foundations of the mightiest state on the face of the Earth. Still the fact remains true that the state has non yet abated the fright and economic concern the September 11 onslaught has brought upon the state. The station September 11 United States was non an ideal topographic point for puting every bit far as the Arabs were conce rned. On the contrary, in Dubai, September 11 onslaught started the beginning of the old ages long economic roar. In fact the onslaught played a function in hiking this economic investing and viability in the gulf part. The fury toward Arabs in America increased and the state fought many wars after. The Arabs who had invested in US pulled back one million millions of dollars and direct back to their Home state. No 1 was interested and dared to put in state which was at war. Cash poured into Dubai, as the studies say before September 11 onslaughts every bit much as $ 25 billion a twelvemonth was put into US investing. Where as, the figures came down to merely $ 1.2 billion between 2001 and 2003. Most of the losing money has been made to play itself in Dubai where the potency was felt to be really high. Further, in 2001 Dubai ‘s urban country was a narrow strip along the sea shore. By 2008 Dubai was about every bit large as Huston. With adult male made Island lifting from the sea and buildings sprawling deep into the desert.The Two Fold Advantage of Dubai ‘s labour market OutsourcingDubai is non a metropolis with huge industrial substructure. This diverse multicultural metropolis has an international community of about 1.5 million people from about 170 states. This committed work force contributes to the turning economic system which chiefly derives from trade, fabrication and chiefly touristry. The scheme of labour market outsourcing helps th e 3rd universe states merely as it help their ain state. When many rich states claim to be in the concern of economic development, they seldom allow hapless states to play by the same regulations that richer states use to advance growing. Above all, traveling back to the beauty and singularity of Dubai, Dubai is a modern costal metropolis located at the bosom of the Middle East. It is capturing and sophisticated ; ‘the beautiful Burj Al Arab hotel presiding over the coastline of Jumeira beach is the universe ‘s lone hotel with a seven star evaluation. The Emirates Towers are one of the many constructions that remind us of the commercial assurance in a metropolis that expands at a singular rate. Standing 350 metres high, the office tower is the tallest edifice in the Middle East and Europe. Dubai besides hosts major international featuring events. The Dubai Desert Classic is a major halt on the Professional Golf Association circuit. The Dubai Open, an ATP tennis tourney, and the Dubai World Cup, the universe ‘s richest Equus caballus race, pull 1000s every twelvemonth ‘ ( Government of Dubai 2010 ) .MentionsAhmad Abdelrazaq ( 2008 ) Brief on Construction Planning of the Burj Dubai Project Ã¢â‚¬Ë œ CTBUH 8th universe Congress.Clements F. ( 1998 ) . United Arab Emirates. Clio Press: Oxford.DTCM ( 2005 ) , Dubai-Modern History ; Dubai Department of Tourism and Commerce Marketing.EIU. 2005a. United Arab Emirates Country Profile 2005. The Economist Intelligence Unit: London.Government of Dubai ( 2010 ) Dubai History ; The official Portal of Dubai Government hypertext transfer protocol: //www.dubai.ae/en.portal? subject, Article_000240,0, & A ; _nfpb=true & A ; _pageLabel=homeJoan C. Henderson ( 2006 ) Tourism in Dubai: Get the better ofing Barriers Destination Development Nanyang Business School, Nanyang technological University. Singapore.Peter J. Cooper ( 2006 ) , Why Dubai? : Anatomy of a Business Success narrative. AME Info ; the Ultimate Middle East Business resource.Jim Krane ( 2009 ) The Story of the universe ‘s Fastest City: Atlantic ISBN 9781848870086 Landor ( 2008 ) Burj Dubai the Building of an Icon ; Landor Associates, April 2008.Mathews N. 2003. Expansion flin g: airdromes in the Middle East will be constructing new tracks and terminuss through 2015. Aviation Week and Space Technology 159 ( 22 ) : 42.Rod Monger ( 2007 ) Sculpting Dubai ‘s Workforce ; Special to Gulf News hypertext transfer protocol: //gulfnews.com/business/features/sculpting-dubai-s-workforce-1.171750
Compare and Contrast Rap and R&B Essay
Even though rap music is considered violent, there are some rap songs that delivers positive messages and then you have some R&B songs that are just as violent and raunchy as some Rap songs. Rap and R&B music are both enjoyable; however, both genres of music have a lot of differences. The word â€Å"Rap†came from a slang word meaning conversation. Rap music tends to attract a more tough and rowdy crowd. It is often categorized as violent music and has been known to be protested against. One of the reasons that some people think that Rap music is considered violent is because of the lyrics and the videos. Some of the lyrics in rap music talk about killing, robbing, shooting, stealing, sex and drugs. A group name N.W.A. (Ni**az with Attitude) made a song called â€Å"F**K Da Police†in the 80’s. The song caused a lot of uproar from not only the police but parents and fellow congressman as well. The Rap music videos often have a lot of half naked women dancing and gyrating in skimpy outfits. Sometimes you will see sexual references in these videos that can be considered â€Å"soft porn.†Luther â€Å"Uncle Luke†Campbell, was in fact taken to court because certain people thought that his videos and lyrics were too sexual and that he should be banned from putting out any more music. The end result of that was a Parental Advisory sticker being slapped on all cd’s that has either violent or sexual lyrics or cd covers. Rap music has also been claimed by most critics that rap causes sexist beliefs. I guess the reason being is because of the way the women are portrayed in these videos. Some of them are called â€Å"Video Ho’s†, â€Å"Groupies,†and now â€Å"Video Vixens.†The letters R&B stands for â€Å"Rhythm and Blues.†R&B music tends to attract a mellower, chill crowd and is put into a category called â€Å"baby making†music. R&B music has never been protested against and does not contain violent lyrics or videos. While rap music has a more a hard bass sound, R&B music has a more mid-tempo slow beat with a lot of wind instruments. Some R&B songs talk about being heartbroken and in love. Read Also: Easy Compare and Contrast Essay Topics The reason most R&B songs are put into a category called â€Å"baby making†music is because of the very slow sensual sexual beats that the songs have. There are certain songs that set a romantic mood for lovers or significant others. Certain groups or singers like The Isley Brothers and Barry White are known for having that very slow and sensual groove. In my opinion I do believe that R&B songs are more sexual than Rap. You have titles of R&B songs called: Sex Me, 12 play, T-shirt and Panties, and Let’s Ride, just to name a few. The lyrics in these songs may not be violent but they are definitely very sexual and raunchy. While R&B music has never been protested against, there have been some issues back in the late 50’s early 60’s with some of the dance moves and lyrics to songs. A song called the â€Å"HuckleBuck†dance moves were considered very racy. Recently there has been an issue with a song called â€Å"Sponsor†by R&B artist Teiarra Marie. Even though the lyrics are nowhere near sexual explicit as most R&B songs, her lyrics are stating that she has a man that buys her shoes, clothes, jewelry, and gives her money. Some see this as an issue because young women who look up to Teiarra Marie may think that it is okay to depend on a man to buy them things and to give them money; when they can just work and make their own money. I enjoy listening to both genres of music. The stuff they say about rap is not all true. I am not a violent person and I enjoy Rap just as much as I enjoy R&B music. I do prefer to listen to R&B over rap simply because I like the beats better. Even though the two attract different audiences, they both have one purpose and that is to entertain their fans and give them what they ask for.
Tuesday, October 22, 2019
Impressment and the Chesapeake-Leopard Affair
Impressment and the Chesapeake-Leopard Affair The impressment of United States seamen from American ships by the British Royal Naval created serious friction between the United States and Britain. This tension was heightened by the Chesapeake-Leopard Affair in 1807 and was a major cause of the War of 1812. Impressment and the British Royal Navy Impressment denotes the forceful taking of men and placing them into a navy. It was done without notice and was commonly used by the British Royal Navy in order to crew their warships. The Royal Navy normally used it during wartime when not only British merchant sailors were â€Å"impressed†but also sailors from other countries. This practice was also known as â€Å"the press†or â€Å"press gang†and it was first used by the Royal Navy in 1664 at the onset of the Anglo-Dutch wars. Although most British citizens strongly disapproved of impressment as being unconstitutional because they were not subject to conscription for other military branches, the British courts upheld this practice. This was mainly due to the fact that naval power was vital to Britain maintaining its’ existence. The HMS Leopard and the USS Chesapeake In June 1807, the British HMS Leopard opened fire on USS Chesapeake which was forced to surrender. British sailors then removed four men from the Chesapeake who had deserted from the British Navy. Only one of the four was a British citizen, with the three others being Americans who had been impressed into British naval service. Their impressment caused widespread public outrage in the U.S. At the time, the British, as well as most of Europe, were engaged in fighting the French in what is known as the Napoleonic Wars, with the battles starting in 1803. In 1806, a hurricane damaged two French warships, the Cybelle and Patriot, which made their way into Chesapeake Bay for necessary repairs so that they could make the return trip to France. In 1807, the British Royal Navy had a number of ships, including the Melampus and the Halifax, which were conducting a blockade off the United States coast in order to capture Cybelle and Patriot if they became seaworthy and left Chesapeake Bay, as well as prevent the French from obtaining much needed supplies from the U.S. Several men from the British ships deserted and sought the protection of the U.S. government. They had deserted near Portsmouth, Virginia, and made their way into the city where they were seen by naval officers from their respective ships. The British request that these deserters be handed over was completely ignored by local American authorities and enraged Vice Admiral George Cranfield Berkeley, the Commander of the British North American Station at Halifax, Nova Scotia. Four of the deserters, one of which was a British citizen - Jenkins Ratford – with the three others – William Ware, Daniel Martin, and John Strachan – being Americans who had been impressed into British naval service, enlisted in the U.S. Navy. They were stationed on the USS Chesapeake which just happened to be moored in Portsmouth and was about to embark on a trip to the Mediterranean Sea. Upon learning that Ratford had been bragging about his escape from the British custody, Vice Admiral Berkeley had issued an order that if a ship of the Royal Navy should find the Chesapeake at sea, it was that ship’s duty to stop the Chesapeake and capture the deserters. The British were very intent on making an example of these deserters. On June 22, 1807, the Chesapeake left its’ port Chesapeake Bay and as it sailed past Cape Henry, Captain Salisbury Humphreys of the HMS Leopard sent a small boat to the Chesapeake and gave Commodore James Barron a copy of Admiral Berkeley orders that the deserters were to be arrested. After Barron refused, the Leopard fired almost point blank seven cannon balls into the unprepared Chesapeake which was outgunned and therefore was forced to almost immediately surrender. The Chesapeake suffered several causalities during this very brief skirmish and in addition, the British took custody of the four deserters. The four deserters were taken to Halifax to be tried. The Chesapeake had suffered a fair amount of damage, but was able to return to Norfolk where the news of what had taken place quickly spread. Once this news was made known throughout the United States which had very recently rid itself of British rule these further transgressions by the British was met with complete and total disdain. American Reaction The American public was furious and demanded that the United States declare war against the British. President Thomas Jefferson proclaimed that â€Å"Never since the Battle of Lexington have I seen this country in such a state of exasperation as at present, and even that did not produce such unanimity.†Although they were normally politically polar opposites, the Republican and Federalist parties were both aligned and it appeared that U.S. and Britain would soon be at war. However, President Jeffersons hands were tied militarily because the American army was small in number due to the Republicans desire to reduce government spending. In addition, the U.S. Navy was also quite small and most ships were deployed in the Mediterranean attempting to stop the Barbary pirates from destroying trade routes. President Jefferson was intentionally slow in taking action against the British knowing that the calls from war would subside – which they did. Instead of war, President Jefferson called for economic pressure against Britain with the result being the Embargo Act. The Embargo Act proved to be highly unpopular with American merchant who had benefited for nearly a decade from the conflict between the British and the French, collecting large profits by conducting trade with both sides while maintaining neutrality. Aftermath In the end, the embargoes and economic did not work with the American merchants losing their shipping rights because Great Britain refused to make any concessions to the U.S. It seemed evident that only war would restore the United States autonomy in shipping. On June 18, 1812, the United States declared war against Great Britain with a major reason being trade restrictions which had been imposed by the British. Commodore Barron was found guilty of â€Å"neglecting on the probability of an engagement, to clear his ship for action,†and was suspended from the U.S. Navy for five years without pay. On August 31, 1807, Ratford was convicted by court-martial for mutiny and desertion among other charges. He was sentenced to death the Royal Navy hanged him from a sail mast of the HMS Halifax – the ship that he had escaped from looking for his freedom. While there is truly no way of knowing just how many American sailors were impressed into the Royal Navy, it is estimated that over one thousand men were impressed per year into the British service.
Interpretations of Heart of Darkness Essays - Joseph Conrad
Interpretations of Heart of Darkness Essays - Joseph Conrad Interpretations of Heart of Darkness In Joseph Conrad's Heart of Darkness, there is a great interpretation of the feelings of the characters and uncertainties of the Congo. Although Africa, nor the Congo are ever really referred to, the Thames river is mentioned as support. This intricate story reveals much symbolism due to Conrad's theme based on the lies and good and evil, which interact together in every man. Today, of course, the situation has changed. Most literate people know that by probing into the heart of the jungle Conrad was trying to convey an impression about the heart of man, and his tale is universally read as one of the first symbolic masterpieces of English prose (Graver,28). In any event, this story recognizes primarily on Marlow, its narrator, not about Kurtz or the brutality of Belgian officials. Conrad wrote a brief statement of how he felt the reader should interpret this work: "My task which I am trying to achieve is, by the power of the written word, to make you hear, to make you feel-it is above all, to make you see.(Conrad 1897) Knowing that Conrad was a novelist who lived in his work, writing about the experiences were as if he were writing about himself. "Every novel contains an element of autobiography-and this can hardly be denied, since the creator can only explain himself in his creations."(Kimbrough,158) The story is written as seen through Marlow's eyes. Marlow is a follower of the sea. His voyage up the Congo is his first experience in freshwater navigation. He is used as a tool, so to speak, in order for Conrad to enter the story and tell it out of his own philosophical mind. He longs to see Kurtz, in the hope's of appreciating all that Kurtz finds endearing in the African jungle. Marlow does not get the opportunity to see Kurtz until he is so disease-stricken he looks more like death than a person. There are no good looks or health. In the story Marlow remarks that Kurtz resembles "an animated image of death carved out of old ivory." Like Marlow, Kurtz is seen as an honorable man to many admirers; but he is also a thief, murderer, raider, persecutor, and above all he allows himself to be worshipped as a god. Both men had good intentions to seek, yet Kurtz seemed a "universally genius" lacking basic integrity or a sense of responsibility (Roberts,43). In the end they form one symbolic unity. Marlow and Kurtz are the light and dark selves of a single person. Meaning each one is what the other might have been. Every person Marlow meets on his venture contributes something to the plot as well as the overall symbolism of the story. Kurtz is the violent devil Marlow describes at the story's beginning. It was his ability to control men through fear and adoration that led Marlow to signify this. Throughout the story Conrad builds an unhealthy darkness that never allows the reader to forget the focus of the story. At every turn he sees evil lurking within the land. Every image reflects a dreary, blank one. The deadly Congo snakes to link itself with the sea and all other rivers of darkness and light, with the tributaries and source of man's being on earth (Dean,189). The setting of these adventurous and moral quests is the great jungle, in which most of the story takes place. As a symbol the forest encloses all, and in the heart of the African journey Marlow enters the dark cavern of his won heart. It even becomes an image of a vast catacomb of evil, in which Kurtz dies, but from which Marlow emerges spiritually reborn. The manager, in charge of three stations in the jungle, feels Kurtz poses a threat to his own position. Marlow sees how the manager is deliberately trying to delay any help or supplies to Kurtz. He hopes he will die of neglect. This is where the inciting moment of the story lies. Should the company in Belgium find out the truth a bout Kurtz's success in an ivory procurer, they would undoubtedly elevate him to the position of manager. The manager's insidious and pretending nature opposes all truth (Roberts,42). This story
Monday, October 21, 2019
The Email Copywriting Process You Need to Get More Conversions
The Email Copywriting Process You Need to Get More Conversions You’ve probably heard email marketing gets 4,000% ROI. It might not be exact, but it gets repeated to drive home a very real point. Email converts at an extremely high rate. But, what if your own email efforts aren’t generating that kind of return? You might be wondering what you’re doing wrong. Or, whether the talk around email is all hype and no substance. Either way, you need to do something. Fast. Your business literally depends on it. Sharpening your email copywriting skills is part of solving that equation. Writing high-converting emails that get clicked is an art and a craft. Even if you’re decent at it, there’s always room to improve. And without well-written copy, you’ll struggle to keep your list engaged, and convince them to switch from passively consuming content, to becoming loyal paid customers. Fortunately, that means you wield a lot of power as a marketing email writer. What matters next, though, is how well you can execute consistently to convert leads into cash. The Email Copywriting Process You Need to Get More Conversions via @First, Get Organized With Free Email Copywriting + Calendar Templates Email copywriting is challenging. But, doing your best work becomes easier when you’re organized. So, plan ahead and keep copy projects straight with: A free email calendar template (Excel). Map out every email send ahead of time. An email newsletter template (Word). Need to write copy for a designer or developer to turn into a finished newsletter? Give them all the info they need to get it right. A call to action template (PDF). Get good at converting customers with the power of words. Download all three for free, and then follow this process to sharpen your copy skills.I'm writing better #email #marketing copy with these free templates from @:†¦ Or Organize Email Marketing With has long been an industry-leading marketing management platform for planning and executing marketing projects with teams. And now, it integrates with your favorite email marketing platforms, too. With Email Marketing from , you can: Seamlessly integrate with your *favorite* email marketing platform. integrates with MailChimp, Campaign Monitor, Constant Contact, and Active Campaign. Write click-worthy email subject lines...every time. With Email Marketing, you can use ’s *exclusive* Email Subject Line Tester to optimize and perfect every subject line to drive more opens, more clicks, and more conversions. Get full visibility into your ENTIRE marketing strategy. Manage your entire email copywriting workflow in one place (along with all your other marketing projects and campaigns). And when it’s this easy to manage + optimize your already-powerful email marketing strategy†¦ †¦ you can spend less time getting organized, and more time crafting creative copy. Did you know @integrates with popular email platforms like @MailChimp and...Why is Email Copywriting Important? If you’re here, you know email marketing matters. Or, at the very least, you’ve been tasked with writing email copy. Why exactly is it important, though? Start by taking a look at these statistics: Check out these 15 #email marketing stats you might not have known:What Does Good Email Copywriting Look Like? It’s easier to emulate success when you have good examples to follow. Here are some samples of effective and well-written emails to inspire your own. MarketingProfs Here’s a simple example from a snippet of an email newsletter from MarketingProfs: In the top content block, the headline establishes a clear benefit (ranking first in Google) even if you’re facing a problem (you don’t own the top spot for a given keyword). Not only does this promise to teach you something valuable, but it creates intrigue. How exactly can one rank first †¦ if you don’t have the top search result? It then leads the reader to the answer: â€Å"featured snippets.†(This is legitimately great advice, too). Best of all, if you click to read the article, you’ll learn exactly what featured snippets are, and how you can earn more of them to help your company’s site rank. It also manages to inform the reader of all these things using an efficient number of words. Here's an example of great email copy from @MarketingProfsBitdefender Now, quality copywriting doesn’t need to reinvent the wheel. This simple offer email from Bitdefender opens with a strong benefit (keeping all devices safe, everywhere), then piles on more clear benefits. It all leads toward a single CTA, and a compelling offer to buy now before the offer expires. This is simple stuff, but it works. Threadless This example from custom clothing brand Threadless creatively connects its subhead to an actual interior decorating challenge: making the most of limited space. Notice that it never once references a product or an offer. Instead, it uses the image to show off a well-decorated space (incidentally, with products they sell). Then, they promise to show you how to improve your home decor, even if you don’t have much room to work with. Here's an example of great email copy from @threadlessAdobe Similarly, this example from Adobe highlights a common problem, and promises to deliver a solution. Simple, and to the point. Here's an example of great email copy from @AdobeJoanna Wiebe / Copyhackers When it comes to copywriting, Joanna Wiebe is one of the best in the business. Get on the Copyhackers email list now and enjoy a steady stream of excellent examples in your inbox. Here’s one well-written plain text email. Here’s what this email does well: It starts with a stance (all writing is copy). Acknowledges potential for disagreement. Leads the reader through a detailed and compelling explanation with relatable examples. Lists things the reader could be doing better (writing all different types of copy). Then, promises to show the reader how to improve. This email also maintains a conversational tone all the way through, which is extra important for plain text emails (especially is your name is synonymous with your brand- people want to feel like they’re reading something written by a human, not a company, in such a case). Here's a great example of well-written email copy from @copyhackersCopywriting 101: Give It Some Feeling So, like Joanna implies in the previous example, copywriting is copywriting. Sure, the mechanics of how you write for different channels may change. Email is certainly no exception there (or else this post wouldn’t be written). But, many of the fundamentals of writing copy remain consistent, no matter the medium. With that in mind, let’s cover some of the basics. Following these simple tips will get you far. Know Your Audience Make zero assumptions about who you’re writing for. Even if you, as an individual, are similar to your target market, it’s best to lean on research and learn as much about your audience as possible. Some basic things you should know: Age range. Gender mix. Geographic location. Job title. Hobbies and interests. Pain points. Don’t have personas? Create some. Learn how here: How to Find Your Target Audience With a Marketing Persona Spark Your User Persona to Life With These 9 Important Tools Know Your Product If you’re not an expert on the product you’re selling outside of work (say, you’re selling musical instruments, but you don’t play one), then learn as much as you can. Here’s how: Read what your audience reads. Whether that means blogs, magazines, research reports, or whatever, read it all. Learn how your target audience talks, thinks, and sounds. Talk to someone internally who knows your products. That could mean an engineer, product designer, head of marketing, whoever in your organization knows the history and value of your products the most. Try using your own products. This might be tough depending on your situation. But, let’s say you sell musical instruments, but can’t hold a tune to save your life. At the very least you could try holding some instruments, make some noise, and see what they actually look and feel like. That’ll help immensely when it comes to writing email copy about them. Identify Pain Points Customers buy stuff to fix problems. Your job, intrepid email copywriter, is to know those pain points, and offer a solution. Some common pain points might include: Difficulty doing a task because existing solutions are sub-par. Inability to get something done because the customer doesn’t own any product or solution at all (yet). Outdated or worn out products are holding them back. They need to do something, but don’t know how. So, those are generic examples. To really know specifically what your audience is struggling with, you’ll need to do some research. Start by: Interviewing subject matter experts. Does someone in your company know a lot about your target audience (ideally through first-hand experience)? Talk to them. Survey your audience. Twitter polls and survey tools like SurveyMonkey make this relatively simple. Read industry publications. And make note of which topics they cover. You can learn a lot about what a particular audience considers to be a problem this way. Sell Benefits, Not Features Did you know the iPhone X uses an A11 bionic chip with 64-bit architecture? Probably not, because no one cares. You’re probably more that it: Takes awesome photos. Looks cool. Works better than your screen-shattered iPhone 5s. So, if you were writing an email to promote the newest iPhone (bear with us), what would you focus on: a dry list of features detailing technical specs, or the fact that people can turn their face into a cartoon animal? It turns out people really want to turn their face into a fox. You might double down on why that matters to customers, too: No other phone offers animoji. That’d be playing up the fear of missing out. It’s a status symbol. Apple products are well-made and attractively designed. It’s faster than an older iPhone. And that means doing literally anything with it will be easier. Features are important, but benefits are what sell. Show your audience why their life will be better with your product, and leave dry details to spec sheets and other supporting content. When writing copy, sell benefits, not features.Keep It Clear and Concise How long is perfect copy? As long as it needs to be. Most often, that’s not long at all. Now, there’s a real debate to be made over whether short or long copy sounds best. But, everyone can agree that excess verbiage helps nothing. Take a moment to reexamine the examples listed earlier in this post. One thing they have in common? Tight, punchy sentences. Aim for no more than 20 words per sentence, and three to four sentences per paragraph. Writing email copy? Aim for no more than 20 words per sentence, and three to four sentences per...Use Words That Increase Open Rates †¦ Words matter. Especially when you have limited space. Check out this cheat sheet for terms proven to increase opens: Stick to One Clear Call-to-Action Ultimately, the goal of your email is to drive one specific action. If you try to direct your audience in too many directions, they’re more likely to get confused, or end up somewhere other than the one place you want them to visit most. Stay focused here. Recommended Reading: How to Write a Call to Action in a Template With 6 Examples Keep This Infographic Around For Reference This infographic from GrammarCheck is worth keeping handy: Step 1. Know Your Goal This can be broken down into two parts: What is your email about? What does your email need to achieve? The first question should be simple enough. Some things your email might cover include: Promoting a piece of content. Getting the word out about an event. Advertising a sale. Informing customers about new products. Second, understand what needs to happen as a result of sending your email: Increasing referral traffic to your site or blog. Driving event registrants. Selling more products. This is all standard stuff. But, it all informs how you write your email. Recommended Reading: The Best Way to Organize an Effective Email Marketing Strategy Step 2: Knock Out Your Subject Line Your initial success hinges on your subject line. It’s the first thing your recipient will see in their inbox. If it isn’t compelling, all your hard work writing and designing your email will be for nothing. No pressure or anything. So, make sure you get it right. This will require some trial and error, but having the right knowledge on your side will tilt the odds of success in your favor. Keep ‘Em Short Data shows that brief subject lines tend to perform best. Sure, this is based on averages of accumulated data, and doesn’t necessarily apply in all circumstances. But, generally speaking, it’s best to get to the point quickly here. According to ’s Head of Demand Generation, Nathan Ellering, the best-performing subject lines are just 17-24 characters long. That’s super short. It also places incredible weight on the value of each character and word you include. With that few characters, you probably won’t have more than three to five words to work with. Nathan’s research corroborates this: So, why does his research appear to show shorter = better? One plausible theory is because email clients on mobile phones only display a limited number of characters. In fact, iPhone users see 35-38 characters, while Samsung Galaxy owners see about 33 characters. It makes sense, then. If the most important or compelling part of your email is cut off, fewer people will click. So, keep your subject lines brief, and keep them action-oriented. Recommended Reading: Everything You Need to Know About Writing Awesome Email Subject Lines Write ‘Em in Title Case Writing email subject lines in sentence case, or even all in lowercase, might look and sound more conversational. And, as we’re often told, great copy should be conversational. That advice is timeless, and it isn’t wrong. But, when it comes to subject lines, data shows title case works best. Title Case Example: Do Small Dogs Bark Loudest? Sentence Case Example: Do small dogs bark loudest? Lower Case Example: do smaller dogs bark loudest? The difference isn’t extreme. But, a 4.2% gap over sentence-case, and 6.7% over all-lowercase, is significant. It could be that title case appears more professional, or at least, more in line with what people expect to see from a brand (versus friends or family). Writing in sentence or lowercase isn’t bound to kill your success rates. When in doubt, though, lean toward title case. Writing email subject lines? When in doubt, lean toward title case.Use Action-Driven Language You’re writing an email because you want people to do something. So, nudge readers to action right away. Try following this sentence structure: â€Å"Use [VERB] to [PERFORM ACTION] to [ACHIEVE BENEFIT].†Here’s what this might look like in practice: â€Å"Use to manage your marketing team and get organized.†That’s a basic example, but it forms the generic structure of a lot of sales writing. The key is to connect your product with an action and a benefit using an appropriate action verb. Incorporate Words Shown to Increase Opens Using these words won’t guarantee success. You’ll still have to, you know, write a good subject line. But, they’ll help: Use the Email Subject Line Tester Finally, how can marketers have some assurance their subject lines are strong? Use the Email Subject Line Tester. Start by entering your subject line: Then, get your score: Following that, you’ll see which words you’ve used that increase (and decrease) opens: Get an analysis of your case and number usage (stats and numbers help): Get tips on how to optimize your word and character count: And finally, see how your subject line might appear in an inbox: This tool is available both as a free webpage, and is built directly into . Writing Your Body Copy Now, finally, it’s time to buckle down on writing some actual email copy. Keep It Concise The general best practice for web writing is to keep sentences under 20 words, and paragraphs under three sentences. Those guidelines are good enough to pay attention to for email. Use Conversational Language Leave jargon to technical user manuals. Copywriting is all about creating a conversation with your customer. So, use language they’ll understand. Here’s a bad example: â€Å"The iPhone X uses a 5.8 in. Super Retina AMOLED display and a dual 12MP camera.†Both points are factually accurate and contribute to the phone’s quality. But, if we were going to push this in an email, it’d be better to use plain English to convey benefits first. Here’s a better example: â€Å"Make photos bigger, brighter, and better with the industry’s best smartphone camera.†Hear the difference? The first one is dry and factual. The second one conveys a clear benefit and appeals to the reader’s emotional need to have the best product possible (both for functional needs and status). Understand Message Match Whatever benefit or hook exists in your subject line, had better be blatantly clear in your body copy. There’s not much to understanding this. Just be sure that if your subject line tells people you’re going to offer them Benefit A, don’t switch it up with copy that pushes Benefit B instead. This post won’t offer examples outing anyone guilty of this, but it happens more often than you’d think. Writing Your Call to Action The success of your copy hinges on the call to action. It serves one purpose: to get people to do what you want. That could mean clicking through to reading content on your blog. Or registering for a course. Or directly buying a product. Whatever your goal may be, if your body copy serves up a pitch, the CTA hits it out of the park. A typical CTA will have two elements: A line of body copy. This is the text that directs people to the next step. A button or linked text. This is what people actually click to take the next step. Both are important and work in conjunction with one another. To write them well, keep the following in mind: Write short. A CTA should be punchy and brief. Use action verbs. If you want people to take an action, use words that imply action. The body communicates a benefit. The button informs action. Put both those items together, and you’ve got yourself a CTA. If this were a plain text email, linked text might replace using a button. Here are some hypothetical examples: Pre-order your iPhone X here. Find out where to get an iPhone X in your city. Get the iPhone X first. In this case, the functions of the body text and button may need to be rolled into one line. To get started, experiment with the words on this list: Putting It All Together: Writing Actual Email Copy You’ve seen plenty of examples, and you’ve got some basic copywriting advice. Now, let’s try putting it all together to write a hypothetical marketing email. For demonstration purposes, this next section will walk through writing an email for a fictional company called Mia’s Seed Supply. They’re promoting a seminar at their store to help farmers and growers improve their yields. Acknowledging the Problem The first thing to do is identify the problem. Why would someone want to go to this seminar, anyway? Here’s a few reasons: They’re struggling to get their plants to grow because their region is notorious for poor-quality soil. Unpredictable weather patterns make watering appropriately difficult. Some people are beginners and need help getting started. Start With the Subject Line For the purposes of writing this email, the next step is writing a subject line. Come up with at least two you can A/B test, and up to five if you’re writing for a client, and want to give them choices. If you're a user, you can do this directly in-app on any piece of email content you create: Remember, the subject line should be: Short. Three to five words, ideally. Get to the point. How much of the story can be told in under five words? Incorporate a number if possible. Stats and numbers help increase opens. Knowing this, here are some options Mia could go with: Get 300% Better Seed Growth (ESLT Score: 63 out of 100) Grow Plants 300% Easier (ESLT Score: 61 out of 100) Learn what to do about tough soil. (ESLT Score: 68 out of 100) Lead With a Problem or Relatable Situation Now, once you start writing your body copy, be sure to connect your intro to your subject line. Readers want to know that they didn’t get duped into a bait-and-switch. Here’s a basic opener: Planting seeds around here is, well, stressful. The soil conditions aren’t ideal. In fact, they’re awful. And this spring weather doesn’t do you any favors, either. If you’re just starting out, it’s enough to make you wonder, â€Å"Maybe gardening isn’t for me.†This ties into real problems Mia’s customers face. Plus, it empathizes with how they’re feeling (frustrated). Then Offer a Solution With the pain point identified and agitated, it’s time to roll out the solution: Fortunately, you’re not the first gardener to feel that way (whew!) Even better, success is within your reach. Join us on April 30th at Mia’s Seed Supply for â€Å"How to Successful Grow Seeds in Tough Soil With No Experience.†You’ll learn exactly how to: Pick the best seeds for your garden conditions. Plan a smart watering schedule around unpredictable weather patterns. Make your growing season successful no matter your skill level. Plus, we’ll have free coffee and snacks (and you gotta get your coffee anyway, right?) In this section, Mia has now addressed her customer’s core concerns, communicated clear benefits, and even threw in an added bonus (free coffee is a powerful motivator). Add a Call to Action Finally, time for the closer. The call-to-action: BODY: Get your most growth this spring! BUTTON: Register Now There’s a benefit, and an action. That’s all there is to it! Managing Email Marketing Workflows With If you’re writing marketing emails, you’ll need to have a workflow. And you’ll need a platform to manage that workflow. Think about all the steps involved: Ideation and research Writing copy Handing off for coding and design Scheduling email delivery Plus, email is usually integrated with broader campaigns. So, what’s the best way to make sure workflow snafus don’t derail your creative copy’s success? Start by getting organized and managing email alongside every other piece of every other campaign. As an all-in-one marketing management platform, that’s something is built for. Select a day on your calendar, and then choose Email Marketing (enable this using content types and make sure you’ve connected your email service provider): Then, choose your ESP. Currently, integrates with MailChimp, Campaign Monitor, Active Campaign, and Constant Contact (with more services to be added in the future): Then, apply a Task Template (a reusable and fully customizable workflow checklist): Here’s a hypothetical checklist an email copywriter could use: Write five subject lines. Craft email copy. Proof email copy. Hand off email for design. Stage email in ESP. Schedule delivery date and time. Then, as you’re working through your email, use Discussion Threads to manage communication with designers (if you’ll need graphics created for your email, or work with another team member to proof your copy): All through the process, your team will see the email on your marketing calendar (alongside every other project the team is responsible for): That’s the short version. If you’re looking for a free alternative to plan email in advance and manage your team, use the free email marketing calendar (Excel) included in this post. It’ll get you started in proactively planning, getting organized, and executing copy more effectively. Get Out There and Convert More Customers You’ve just absorbed a lot of info. So, here’s a recap: You understand the value of stressing benefits over features. People buy better versions of themselves, not features on a spec sheet. You can craft complete narratives efficiently. You don’t always have a lot of space to write in marketing emails. But, you now know how to fit everything you need, in logical order, into the space you have available. You understand the mechanics of email copywriting. From nailing your subject lines, to writing persuasive body copy, to crafting calls to action that convert, you have it all under your belt. Plus, you’ve got plenty of examples to help you emulate success, and all the tools you need to get organized and execute email copy projects. From here, it’s up to you to succeed. Practice makes perfect, and remember, like with all things related to email marketing, test everything. If your first effort fails, keep refining until results improve.
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